How We Collect, Use, and Protect Your Personal Data (2025)
| Purpose of Use | Legal Basis |
|---|---|
| Creating and managing your 11xplay Betting ID | Performance of contract (account agreement) |
| Processing deposits and withdrawals | Performance of contract; legal obligation (AML/KYC) |
| Verifying your identity and age (KYC) | Legal obligation (regulatory compliance) |
| Providing customer support via live chat, email, and other channels | Performance of contract; legitimate interests |
| Personalising your experience on 11xplay online and M 11xplay | Legitimate interests; consent where required |
| Sending service notifications (account alerts, security alerts) | Performance of contract; legitimate interests |
| Sending promotional communications (bonuses, offers) | Consent (opt-in required) |
| Fraud detection and account security monitoring | Legal obligation; legitimate interests |
| Responsible gaming monitoring and compliance | Legal obligation; legitimate interests |
| Improving platform services (analytics) | Legitimate interests; anonymised data where possible |
| Complying with legal and regulatory requirements | Legal obligation |
You have the right to request a copy of the personal data we hold about you and to receive information about how it is being processed. We will respond to verified access requests within 30 days of receipt.
You have the right to request correction of any inaccurate or incomplete personal data we hold about you. Some corrections (such as name or date of birth changes) require KYC document re-verification. Submit correction requests via email to our Data Protection contact at 11xplayco.com.
You have the right to request erasure of your personal data in certain circumstances — for example, where the data is no longer necessary for the purposes it was collected, or where you withdraw consent and there is no overriding legal basis for continued processing. We may decline erasure requests where retention is required by law (for example, for AML compliance or fraud prevention purposes).
You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or while an objection to processing is being considered.
Where processing is based on consent or contract and carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format and to transfer it to another service provider.
You have the right to object to processing of your personal data based on legitimate interests. You may also withdraw consent for marketing communications at any time via the unsubscribe link in any marketing email or by contacting the support team at 11xplayco.com.
If you believe we have not handled your personal data in accordance with this Privacy Policy or applicable Indian data protection law, you have the right to lodge a complaint with the relevant supervisory authority under the DPDPA 2023.
No. 11xplayco.com does not sell, rent, or trade personal data to any third party for their own marketing or commercial purposes. Data is shared only with service providers operating under our instruction and with legal authorities when required by law.
Submit a Subject Access Request (SAR) via email to the Data Protection contact listed on the 11xplayco.com Contact page. Include your registered email address and any relevant account details to help us verify your identity. We will respond within 30 days.
KYC documents (Aadhaar, PAN, Passport scans) are stored in encrypted form on secured servers with strict access controls. Access is limited to authorised KYC review staff. Documents are retained for the minimum period required by applicable AML regulations.
You can request account closure and data erasure via the support team at 11xplayco.com. Note that some data must be retained for legal compliance purposes (transaction records for 7 years, KYC documents for 5 years) even after account closure.
Unsubscribe from marketing emails via the unsubscribe link in any 11xplay marketing email, or contact the support team at 11xplayco.com to update your marketing preferences. Opting out of marketing does not affect service communications related to your 11xplay Betting ID account.
Yes. This Privacy Policy applies to all platform access points including the M 11xplay Android app, the 11xplayco.com desktop website, and the iOS mobile web interface. Data collection practices are consistent across all access points.
Our Data Protection team is committed to transparency. If you need more information about your data rights on 11xplay, we are here to help.
